It’s no secret that QR codes are still sweeping the globe as one of the hottest mobile business tools available today. The ever-growing popularity of this two-dimensional barcode has already cemented its place in the minds of the consumer mainstream. The exciting marriage of high functionality, tech savvy, brand message mystery and creative placement – arguably – makes the QR code the “freight train” of 21st century mobile marketing trends.

What makes the QR code (short for “quick response” barcode) so cool with the mobile masses? It offers “Information Made Easy.” It also offers a fun way to deliver brand messages to target audiences on the go. With one scan with a mobile device, the user is virtually transported to customized Internet content. The creation of sheer anticipation and ultimate discovery for the user makes the QR code a must-implement “experience” in exceptional marketing.

At myQRad.com, we’re always on the lookout for creative uses for the QR code. We even have some of our own! Highly versatile, QR codes can be placed on anything and everything. The following is a round up of 25-ish of our favorite placements:

Advertisements

Belt Buckle

Beverage Label

Billboard

Brochure/Flyer

Business Card

Candy

Cupcake Topper

Dice

Floor Tile

Gift Tag/Gift Wrap

ID Tags (for personal property)

Keychain

Map

Menu (for recipe of item pictured)

Mugs/Glasses/Barware

Music Venue (concerts performed)

Name Tag/Lapel Pin/Button

Pet Tag /Collar

Placemats/Napkins

Ring/Necklace/ Jewelry

Sign Markers (zoo exhibits, nature trails)

Storefront Window

Tattoo/Ink Stamp

T-Shirt/ Clothing

Ready to give it a try? Get your own cool QR code, and don’t forget to check out our advanced codes in a selection of colors!

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One of the things that you’ll really want to avoid whenever you are considering incorporating a new technology into your marketing plans is using that technology simply to use it. Technology only works well for marketing when you use it intelligently. If you can get someone to decode a QR code that you’ve included on marketing materials, you better make sure that there is something in it for them. Otherwise, you just wasted their time and they’re not going to look kindly on that. Fortunately, the use of a QR code can be a very useful enterprise provided you do it right.

QR Code Coupons

One of the easiest ways to encourage QR code use among your customers is to offer a coupon for their trouble. In fact, if you simply tell people that scanning the coupon code – presented in QR form – will give them access to a discount or a gift, you’ll find that many people will start doing it. Whether they’re using an online QR code reader or a QR code reader on their phone really makes no difference. They can still be directed to the same resource or lead capture page you set up.

QR Code Contact Info

Some of the most effective marketing campaigns involve giving people information on products that they’ve already purchased. One of the best ways to do this is to get people to sign up for e-mail alerts. Of course, getting people to enter their e-mail address can sometimes be difficult. One of the most creative uses of QR code technology is using it to present a contact form to the user upon scanning the code. This makes it very easy for them to enter their e-mail address and let them know that they are at the right place to do so. At myQRad.com you have the ability to create a QR code that allows you to capture your scanners email address, all they need to do is scan the QR code, enter their information and they are taken to the QR code message or offer.

QR code marketing presents many different opportunities. In fact, the world has probably not seen the best marketing use of QR code technology yet. With a bit of creativity, some thought about what this technology really offers and knowledge of the fact that mobile device usage – mobile devices are very commonly used to scan QR codes – is increasing, you should be able to find a way and a reason to incorporate QR codes into your marketing. The only question will be how to use a QR code in the right way so that you get the maximum value out of it.

The post Keeping QR Code Promotions Worthwhile appeared first on myQRad Create and Track QR Code.

Incorporating a QR code into your marketing campaigns can be very effective. Using a code generator online at myqrad.com, you can not only generate a QR code, you can also track the effectiveness of your QR codes through analytics. The really important thing, however, is making certain that the QR code is incorporated into your marketing in the right way. To that end, you should understand some things about how you go about using QR codes.

Extra Info

One of the most popular uses of QR codes is providing extra information to people. For example, if you have small, printed flyers that you are using to promote your business, you can add a great deal of information in the form of a QR code that takes up very little space. Consider what that means for a moment. A QR code can be printed in two colors and is very small, if you choose to use a mini QR code. This means that, if you’re printing a large run of flyers or other promotional materials, you may be able to cut down considerably on your budget by putting some of the information in QR code form.

Contact Info

Putting contact information in QR code form is very popular. Many people decode QR codes with a phone. Depending upon what type of phone they have, decoding the QR code may give them the option to add the information in that code directly to their contacts. This means that you can take the contact information on a brochure, flyer, poster, banner or business card and have it instantly converted into digital form. If you have a hard time getting people to call you, one of the easiest ways to remedy that situation is to make yourself more available, and that starts with making your contact information easy to store.

Tracking

You may end up putting the same QR code on many different advertisements. One of the advantages of using QR codes is that you can track which of those advertisements end up getting more traffic. This allows you to actually gather analytic information on the level that you’d expect from a website for printed materials. If this doesn’t impress you, you haven’t been in marketing long enough to realize how incredibly powerful and advantageous that is and how much indicates that a QR code should be part of a promotion.

The post Launching a QR Code for Promotion appeared first on myQRad Create and Track QR Code.

Think QR codes are only for gadget and tech geeks? Think again. With its humble beginnings in the Japanese auto industry, the QR code has since gained widespread attention as the innovative technology taking mobile marketing by storm. It’s no longer just an acquired taste for those “in the know.” Substantial exposure has made the QR code one of the hottest Web-based business tools available today.

An undeniable catalyst for meeting the growing demand for “Information Made Easy,” the QR code’s introduction into mainstream society couldn’t be more perfectly timed. This little, two-dimensional matrix connects the physical world to the virtual world in the blink of an eye – the amount of time the average (busy) person will give you to get to your point.

QR codes, or “quick response” barcodes are hassle-free. By scanning one with a mobile device, target audiences gain immediate access to customized Web content. Whether you’re a marketing professional or just an individual selling your car, a QR code can greatly increase target audience reach, interest, and response to your promotional efforts.

The best part: no experience required. This very important aspect ensures that mainstream society can participate in this awesome technology from both sides of the fence, rather than simply observe the tech-elite. At myQRad.com, we fully encourage and support technological inclusiveness. That’s why our codes are simple to create, manage, track and analyze. Place them on anything, anywhere. The more fun and creative the placement, the better the promotion, we say!

Launching a new website? Selling your house? Updating print materials? Offering Happy Hour specials? Use QR codes to get your marketing message to the mobile masses – whenever you want to deliver it. After all, QR codes have no hours of operation. They’re great for capturing visitor interest even after you’ve closed up shop for the day.

Want a taste of QR codes? Get started at myQRad.com. Create a code, and if you need to change your message, you can do so without having to change your code. As with all acquired tastes, it’s an appreciation that you definitely can get used to. Voila!

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At the basic level, what is the role of marketing?

At myQRad.com, we believe it’s making real connections in an online world. It’s about using a smart mix of marketing channels and tools to reach others and elicit from them the responses that we – and our customers – can use to connect and develop long-term relationships.

When it comes to mobile marketing, QR codes, a.k.a. “quick response” barcodes, are one of today’s most innovative tools used to keep existing customers and gain new ones. Not only does the QR code connect our physical world to our online world, it can be the catalyst for a strong emotional connection between a brand and this very important segment of a target audience – the mobile segment. These tiny, two-dimensional barcodes are perfect for driving traffic to online content.

In simple terms, marketing creates connections. Connections drive sales. How, specifically, can a QR code do this?

QR codes allow marketers to strategically engage customers and prospects on the go, and quickly take them on a digital journey to even more comprehensive brand messaging. From music videos and photo sharing to company websites and online promotional offers, one scan with a mobile device and a QR code can enhance and elevate real-world brand experiences. Once an emotional connection is made, users are likely to share their brand experience with both real-world and online connections.

The process is simple: Generate a QR code at myQRad.com. Track user interaction with your code, and analyze the data over time. This will allow you to determine the overall effectiveness of your mobile marketing campaign, as well as tweak your messaging as necessary to get the best possible consumer response.

Your QR code can be created in less than a minute, and you can enjoy the flexibility of changing content without having to change the code. Whatever your mobile marketing needs, we can help you bring people together with your brand via technology – one of the most popular web trends in marketing today.

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Tired of typing those long web addresses to get the information you need? We feel you.

In today’s fast-paced world, the successful exchange of information is often determined by the speed and ease in which it can be accessed. QR codes, short for “quick response” barcodes, instantaneously get you where you virtually need to be. By scanning it with a smartphone or other mobile device’s camera, a QR code will directly deliver to you the online content you seek – before you can even type “www.”

As the latest trend in mobile marketing, QR codes are innovating the way information is accessed. Long gone are the days when one had to log in from a desktop computer to gain entry into the World Wide Web. As those “on the go” can attest, time is a precious commodity. QR codes are the perfect way to deliver to the mobile masses customized brand messages, special promotions, product and service information, and so much more.

From colleges and libraries to financial institutions and city parks departments, businesses and organizations all over the globe are incorporating the QR code into their comprehensive marketing plans. Whether for offering information or easy registration options, or simply enhancing on-site signage, the QR code has become a pioneering mobile technology featured by marketers of all levels – and, one that is hardly ignored.

The flexibility of QR codes as a promotional tool is beyond great. A code can be placed on anything anywhere, from printed materials to human beings. Creativity and innovation go hand-in-hand. Being creative in your placement of a QR code is the first step to a brilliant mobile marketing campaign. Strategic code placement can create a great first impression, thereby attracting a larger segment of your target audience to your online content.

Ready to get mobile-savvy, potential customers to stop typing and start scanning? At myQRad.com, we’ll show you how to easily create a QR code in less than 60 seconds. From there, track all QR code activity and gain valuable user data.

Need to change your marketing message? No problem. Do it without having to change your code. Need more than one QR code? No problem. Create as many as you like. Let us show you how. Get started today!

The post QR Code Uses: Innovating the Way Information is Accessed appeared first on myQRad Create and Track QR Code.

No two QR codes are the same. So, why should they look the same? Since each of these mobile marketing “snowflakes” contains valuable brand or contact information, it’s no surprise that one of the hottest design trends for one of the hottest mobile marketing trends is to get creative with its look.

Gone are the days when one was limited by the QR code’s square, black-and-white design. QR codes – short for “quick response” barcodes – now can be anything but standard. Implementing brand design elements, such as colors and logos, is yet another innovative way to differentiate your company, product or service with mobile target audiences.

A QR code can take many forms. In and of itself, this exciting, little matrix takes mobile brand messaging to a whole new level. At myQRad.com, we can help you connect the print and digital worlds, while being the stand-out that you are.

By using our free QR code generator (http://qrcode.myqrad.com), you can easily create a custom QR Code design for use in advertising and marketing materials, jewelry and wearable art, and a wealth of other cool promotional items. A QR code can be placed on just about anything anywhere, depending on your needs. The possibilities are endless!

Upon creating a custom QR code design at myQRad.com, our ongoing data tracking and reporting service allows you to monitor user response over time. With your communications goals in mind, you can quickly adjust key marketing messages, calls-to-action, destination URLs and more without ever having to change the QR code – even after it’s printed!

Get your business noticed. Elicit even more QR code scans by giving your code impressive, aesthetic appeal. It’s easy (less than 60 seconds); it’s free; and no experience is necessary! Create multiple codes to deliver simultaneous messages. Get started today with our free 5-day trial, now available with all plans.

The post Easily Create Custom QR Code Design for your Brand appeared first on myQRad Create and Track QR Code.

Are you wondering how to print QR Codes? You have created your QR Code online through a QR Code generator such as myQRad.com and are now on to the next step. QR codes can be printed in very creative ways. When you make a QR scan, the QR code generally has error correction built into it that allows you a lot of freedom in how the QR code itself is presented. If you’re interested in coming up with a truly creative marketing campaign for a business or anything else, QR generators may be the places to look. Your printing options are virtually limitless with these particular barcodes.

Design

When people started to figure out how QR codes work, it wasn’t long before they realized that they could exploit the flexibility of these codes to create truly striking advertising campaigns. For instance, integrating a logo or symbol directly into a QR code is available to create at http://qrcode.myqrad.com/. Likewise, you’ll even see pictures with QR codes buried in them that create a fun way to present the barcode.

Most people scan QR codes on a phone. This is a huge marketing advantage. You can find an online QR code reader if you need one, but the fact that most people will go ahead and use their smart phone or other mobile device to read a QR code opens up a world of possibilities where printing is concerned. Whether you want to print a QR code at a small size or a large-size, people will be able to read it on their smartphones.

Color

Color is no hindrance where printing a QR code is concerned. There is one caveat, however, and that is that the individual squares within the barcode itself have to be visible to scan the QR code. Provided that they are dark enough to accommodate this, you won’t have any trouble.

Using an online QR code reader, you can just as easily scan a QR code. Even if it is displayed in a color combination other than black and white, an online QR code reader will be able to read it, provided it was designed well. This allows you to integrate your corporate color scheme into your QR code.

Printing QR codes on paper advertisements, banners and other printed materials is a great way to get the maximum value out of these barcodes. Believe it or not, you can actually scan one of these QR codes using a webcam and a regular desktop computer. Because of the technology available these days, just about everybody is walking around with a QR code scanner in their pocket and they can scan the QR code off of any printed material.

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If you’re among the rapidly-growing number of smartphone and mobile device users who like their “Information Made Easy” and on the go, you undoubtedly have scanned a QR code. This two-dimensional matrix, also known as a “quick response” barcode, instantly transports QR code users from a real-world experience to customized web content. Before this can happen, however, one must download a compatible QR code reader to their mobile device.

With the Apple iPhone being wildly popular among the mobile masses, its customer base has a wealth of great software applications from which to choose. Even with QR code readers, the choices can seem comparatively confusing. That’s why we’re sorting through a few possibilities and selecting the best iPhone QR code readers on the market. The good news: They’re free!

Here’s our Top Five (in no particular order):

Scan – One of the fastest and most user-friendly QR code readers and scanners available. Create and manage your own codes. No locked features or version restrictions. No need to take a photo or press a “scan” button. Automatically sync your scan history across the web, your iPod, iPhone or iPad.

QR Reader – Simple and easy, QR Reader scans both QR codes and barcodes quickly and effectively. This application opens quickly in real-time scanning mode. It features simple “hold-and-point” scanning auto-detection; QR code generation; share capabilities via email, MMS, Facebook or Twitter; scan export by CSV, and much more.

RedLaser – Barcode scanner, shopping assistant and QR code reader. Definitely a top shopping application. Highly rated by The New York Times, US Today, CNN Money, Digital Trends and more, RedLaser features more merchants and a variety of other great performance enhancements. RedLaser helps you get the best Internet prices, enjoy easy check-outs, and finds deals and coupons good at hundreds of retailers.

NeoReader – Touted as the world’s best and fastest mobile barcode scanner, NeoReader is an extremely simple QR code scanner that also works with DataMatrix, Aztec, EAN, UPC and Code 39 barcodes. Simply point your iPhone’s camera at a code, and click to scan. No phone menus, scrolling through search results or typing lengthy URLs. Get what you want, when you need it.

ScanLife – Turns your camera phone into a lightning-fast, multi-functional QR and barcode reader. Newly enhanced with Facebook, ScanLife is also a great shopping assistant. It scans any QR code, DataMatrix or EZcode to launch websites, videos, promotional offers or contact information. Also decodes UPC/EAN barcodes for additional product information. View a live feed of UPC barcode scanning activity from around the world.

The post The Best iPhone QR Code Readers List appeared first on myQRad Create and Track QR Code.

Android is one of the world’s most prominent mobile operating platforms, partly made popular by tech-savvy smartphone users desiring an alternative to the iPhone. If you’ve got an Android, you have a wealth of cool applications from which to choose to customize your phone. Application (app) downloads are made even easier via QR codes.

QR codes, or “quick response” barcodes, are incredibly useful when downloading Android apps in the Android Market. A quick scan of this tiny matrix with a smartphone or other mobile device, and you are immediately linked to customized online content by way of the camera on your phone. No need to type lengthy URLs into your mobile browser. QR codes are the perfect shortcut, and Android also offers many QR code reader applications.

Are you an Android application developer? You may want to consider QR codes for Android apps downloads. QR codes are an extremely smart way to promote your app! At myQRad.com, we assist mobile marketers in engaging and retaining customers by providing an innovative way to deliver your strategic brand messages, web content and software applications to the mobile masses.

Simply create a code with our QR code generator at myQRad.com; add it to your website or other promotional tool; track user interaction; and collect and analyze the data to determine marketing effectiveness. Tweak your code content without ever having to change your code. Get creative by adding color or your logo!

For Android users, the Barcode Scanner application in the Android Market is quite popular for deciphering QR codes. It also allows users to share your application by scanning a code right from a phone’s display screen – great exponential exposure!

QR codes are one of today’s hottest mobile marketing trends. It’s quite common for Android fans to use them. Make Android application installation easy.

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