What You Should Know About Using QR Codes
What You Should Know About Using QR Codes
If you’re a marketer, chances are that you are familiar with the popular quote by John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
When it comes right down to it, many promotional efforts fall flat because of a lack of strategy in reaching and engaging target audiences. From advertising and PR to traditional and mobile marketing, can anything be more frustrating than investing time and money into a promotional effort, yet being unable to discern why it was ineffective? With QR codes, all the information you need to achieve branding and sales success is just a mouse-click away.
As a rapidly growing mobile marketing tool, the QR code, also known as “quick response” barcode, is perfect for reaching the mobile masses via their preferred information channels. Strategically generated, placed, managed and tracked, a code can bring to light the critical data necessary for successful visitor engagement and sales conversion.
When implemented correctly and applied strategically, a QR code can bring a steady stream of quality traffic to your online content, be it a company website, social media page, photostream, promotional offer or advertisement.
The following is a basic, yet important, list of 7 Things You Should Know About Using QR Codes:
1.) Anyone can generate, manage and track a QR code. No experience required.
2.) QR codes are today’s hottest mobile marketing trend. For sales success, you must be a willing participant in the mobile marketing movement. Don’t underestimate this segment of your target audience. It’s greater than you may realize.
3.) QR codes are scanned with a smartphone or other mobile device, whereby visitors are immediately directed to customized online content. You control the flow of information.
4.) If you can think it, you can link it. QR codes can be placed on anything, anywhere. Take advantage of your ability to use codes to breathe new life into stale marketing campaigns and materials. Be aware of new and creative placement opportunities. The possibilities are endless!
5.) As with the content linked to it, a QR code is extremely customizable. Generate a basic code, or one with all the bells and whistles. Change customized content without having to change your code.
6.) Make use of the information gathered through QR code tracking to maximize the code’s overall effectiveness, such as knowing when to strategically tweak your call-to-action, offer a promotion, announce a special, etc.
7.) Print them, tattoo them, make a QR code sandcastle. All you need is your imagination. The code will do the work.
Not sure where to begin? At myQRad.com, we’re here to help. Get started with a free trial today!
