Using QR Codes in Your Next Digital PR Campaign
Using QR Codes in Your Next Digital PR Campaign
QR codes aren’t just for advertising. In a digital world PR professionals need to use every tool available to enhance an experience and gain results. Please join me as I discuss How to cleverly use QR “Quick Response” codes in your next digital PR campaign.
March 29, 2012
4:00 PM – 5:30 PM
Lutheran Social Services of Northeast Florida
4615 Philips Highway
Jacksonville, FL 32207
https://www.lssjax.org
A NFPRSA Tools and Tactics Workshop
$0.00 Workshop free to Members
$15.00 Non-Member Ticket Price
$10.00 Student Ticket Price
Nearly 50 percent of Americans are using smartphones these days and that number is quickly rising. That’s good news for professional communicators since mobile smartphone devices provide seemingly endless new ways to engage intended audiences through apps, social media channels and unique tools such as QR (quick response) code scanners.
We invite you to a professional development workshop that will help you understand new ways in which QR codes and QR code ad pages can help you add an additional layer of engagement to your PR and digital communications plans.
During this workshop, you will learn:
- How to use QR codes as an effective call to action tool
- How to enhance your brand/campaign experience with the use of QR codes
- How QR codes can help increase traffic to websites, social networks and news content
Come hear Dan Burgos, Founder of MyQRAd.com, a locally founded technology that allows users to create a single web page/web ad with their own QR code. For more than a decade, Dan has worked successfully with multiple national and local companies and organizations on creatively connecting with key audiences through unique brand experiences and technology.
