Use QR Code for Email Sign up

 In Education

Use QR Code for Email Sign up

Sometimes, the best way to market something is to offer a promotion. The promotion gives people a valid reason to share contact information and, of course, contact information is the equivalent of gold in the marketing world. One of the best ways that marketers have figured out how to use QR codes is to use them as ways to capture e-mail addresses. The great thing about this is that there’s no deception involved and people won’t feel like you’re invading their privacy if you run one of these QR code based promotions correctly.

At you have the option of asking for your scanners email address. If you tell the user what scanning the QR code does, there’s no deception involved at all. You could, for example, send out a flier with a description of a sweepstakes or other promotion that your company is offering and print a QR code on it that allows a person to easily enter their e-mail address so that they can participate in the contest. As long as the flyer tells them that scanning the QR code will open up an e-mail form so they can enter, you’re actually offering them something very useful. They won’t have to go to the website – or remember a URL, for that matter – to participate in the sweepstakes.

This brings up another great feature about how QR codes work. Aside from all of the technical aspects of what they do, they’re also simply remarkably convenient. Instead of having to go through a series of extra steps to participate in a promotion, all someone scanning a QR code has to do is scan the code and enter their e-mail address. There’s no extra thought involved, there’s nothing to remember and there isn’t any work involved for the person you’re trying to entice with the promotion, making them a very effective marketing tools.

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