Creative Promotions and Qr Code Use

 In Education

Creative Promotions On The Rise With QR Code Use

Promotional efforts using QR Codes can be very productive. If you’re trying to get the word out about a product, service or website that you’re launching, you can take advantage of some of the inherent properties of these barcodes to make those promotions more effective.

Elements of Mystery and QR Code Use

Consider how QR codes work. They allow you to encode digital information in a printable, 2-dimensional form that can be read by myriad different devices but not by the human eye. There’s a great way to take advantage of this.

A QR code can be designed and altered in very creative ways without causing error (they have about a 30% error margin). You can take a basic QR code and, without ruining its functionality, incorporate graphics and images right into the QR code. This allows you to create a visual image that goes along with your promotional campaign. The imagery you use can be designed to arouse the curiosity of somebody viewing. In this way, you can make a simple QR code into something that has an element of mystery to it and that turns your advertising campaign into something compelling and noticeable.

QR Code Use and Coupons

One of the best ways to get people to scan QR codes is to give them an economic reason to do so. If you offer a coupon as a bonus for taking the time to scan the QR code, people will be more inclined to do so. In fact, you can tie the coupon to an effort to get contact information for people and, in this way, you’re not just asking for contact information, you’re giving them something in exchange.

Changing the Offer or Information of a QR Code

Unlike other printed marketing materials, QR codes are not static. Provided you have the code generated by an online QR generator that allows you to change the information on the QR code (as offered by, the destination to which it leads, and the other data on it after it has been printed, you can use the same QR code continuously without having to generate a new one and have it printed on your materials over and over again. This tremendously flexible feature allows you to get the maximum value out of the investment you make in your QR code promotion. If you’re ready to take the next step in creative marketing, learn how to use QR codes to enhance your efforts.

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